Allure Bridals began originally within the constructs of its retail store when it began producing original gowns for its customers. Eventually, the brand's reputation grew, and they created their own couture house. There is a gown for every bride at Allure Bridals, and that always begins with the build of the gown. You can be assured the gown will be built properly, and that whatever you choose will fit you perfectly and be comfortable at the same time. With the built-in corset, your dress will just mold to you perfectly and fit you like a glove, no matter which style you choose.