Monday July 18, 2011
Henry Roth and the Next Big Trend in Wedding Dresses
Although runway shows and Bridal Market are great ways for brides to catch a glimpse at upcoming bridal trends, the dresses featured in these shows are usually not available in stores for several months. Brides who see their dream wedding dress in magazines or online have to wait three to six months before their dream wedding dress appears in boutiques. Luckily, wedding dress designers Michelle and Henry Roth are changing that.
Due to today’s “immediacy” culture (thanks to the Internet), the Roths have decided to revolutionize the bridal industry by bringing immediacy to wedding dresses. Starting in October, the Roths will unveil their new Affordable Couture Henry Roth Collection at Kleinfeld, with the entire collection being available for brides in regular sample sizes the very next day. No more waiting!
“We are the David in the Goliath bridal wars that are crowded with huge corporations,” Henry said in a press release. “At the end of the day it’s all about the bride. We touch most directly brides to make it all about them.”