Anatomy of a Bestselling Bridesmaid Dress

We love this Alfred Sung bridesmaid dress, and so does everyone else, apparently! It’s one of Dessy‘s bestselling bridesmaid dresses. We sat down with Vivian Dessy as she explained to us what made the bestselling dress so special.

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Why do brides love this bridesmaid dress?
There is a certain design from the Alfred Sung bridesmaids collection that we loved and photographed right when it came out. We were happy to learn that this dress had become a bestseller in 2010. Why and how? Vivian Dessy designed style 465 and the updated version, style 468, with a party dress in mind. A dress that would look good as a bridesmaid but could be worn again.

The fit on the dress also happens to work on a lot of body types. The sophisticated ruffle adds volume to flat-chested women and also covers elegantly larger chests. It accentuates the waist-line, and the straight skirt is very slimming. In its newer version with a fuller skirt, it becomes a little bit more romantic and fresh. Darker colors such as black (the bestselling color) and midnight are in demand, but for upcoming spring and summer weddings pinks and purples are going to be very hot. Both dresses are available in Peau de Soie if you like a little shimmer and Dupioni for a more organic look. The price point is less than $180.

Jason Wu’s Bridal Collection Now Available

Check out the new Jason Wu bridal collection, which is now available to buy at Net-A-Porter. The gorgeous dresses are simple, elegant and some single pieces look like they can be worn anywhere.

Wedding Dress Designer Profile: Janet Nelson Kumar

Since the beginning, Janet Nelson Kumar has stood for ‘Modern Sophistication, Easy Elegance‘. She designs for the bride who desires a modern, elegant and timeless look. “Every bride deserves to look like her best self on her wedding day,” Janet says. “[She should stay] true to herself, [and be] confident that she looks the best version of herself.”

Janet’s love of fashion started early. When she was a young girl she helped her grandmother sew dresses for herself and other family members. For Janet, creating gowns that fit well and flatter many body types is of paramount importance. Each piece handmade in New York City using beautiful silks, luxurious laces, couture techniques and quality workmanship. Choosing to produce everything in NYC allows Janet to oversee and control the entire production process. Janet and her team put their creative energies into each design to make sure each gown is a jewel.

This season’s collection was based on the idea of ‘lightness’ and volume without weight. Nearly every dress uses multiple layers of sheer fabrics to create the opacity, but overall the gowns are light and airy and move and flow. We also layered color under a couple of the dresses to have sheer washes of color, which also brings out the beauty of the laces. The silhouette is strongly in the early sixties vein with emphasis on the natural waist and full skirts or trumpet and mermaid shapes.

4 Best Golden Globe Gowns by Wedding Dress Designers

By far the biggest trend at last night’s Golden Globe Awards were celebs dressed in gorgeous gowns by bridal designers. From Vera Wang to Monique Lhuillier, wedding dress designs were all over the red carpet. Do we foresee a lot of these red carpet trends making a splash into bridal soon? I guess we’ll just have to wait and see. Below are four of our favorite Golden Globe gowns by wedding dress designers:

Olivia Wilde just about drove us wild when she showed up in this gorgeous Marchesa gown.

Black Swan's Mila Kunis stood out with this vibrant Vera Wang dress.

Modern Family's Sofia Vergara looked red hot when she also wore Vera Wang.

Catherine Zeta-Jones's Monique Lhullier dress is large, dramatic and gorgeous.

[Photos from NY Daily News]

Kellie Pickler’s Badgley Mischka Wedding Dress

This is a similar dress from an earlier Badgley Mischka collection.

Former American Idol contestant Kellie Pickler wore a gorgeous Badgley Mischka gown when she got married to Kyle Jacobs on New Year’s Day. Designers Mark Badgley and James Mischka said in a statement that they were thrilled to design the country star’s wedding dress. The classic ballgown dress they designed, which included a tulle ballgown skirt that could be removed to reveal a mini dress beneath, was “perfect for her amazing figure.”

“I really didn’t ask for anything at all,” Kellie told People. “They just took such great care of me and did it all. I just stood there and instantly fell in love with it.”